About
Shop Purple Umbrella is a lifestyle brand for women who are trying to start and maintain offline routines in an online world.
What is Shop Purple Umbrella?
Shop Purple Umbrella is a woman-owned lifestyle store based in New York City, founded by Leigh Held. She spent 15 years managing a Madison Avenue sports physical therapy clinic that served professional athletes, Olympians, movie stars, and Wall Street executives, where she watched some of the world's highest performers treat wellness as completely non-negotiable. Leigh took that knowledge and built a presence anyone could access, offering premier products for your body and soul.
The store offers cozy apparel, yoga and Pilates accessories, zip up hoodies for women, luxury soy wax candles, vintage-style journals, and home gym equipment curated with a rock 'n' roll spirit.
The brand name comes from the Led Zeppelin song "Livin' Lovin' Maid." The brand remembers a time when running was an offbeat counterculture activity, and that it was not so long ago that the worlds of rock 'n' roll, fitness, and sports were closely intertwined. It tips its hat to a world before luxury leggings and $40 smoothies, when self-discovery was the highest peak.
Wellness here feels like relief, not pressure.