About
Before I built Shop Purple Umbrella, I spent 15 years as the business manager of a boutique physical therapy clinic and gym on Madison Avenue, one that regularly treated and trained professional athletes, Olympians, Broadway performers, Hollywood actors, and Wall Street executives. I watched the most high-performing people in the world take their wellness seriously. Their recovery, their rituals, and self care were not optional. They were essential.
Most of the clients were men.
And I kept thinking about the women in my life, running households, running careers, running on fumes sometimes, who deserved that same level of intentional care but did not have hours to spend in clinics or hundreds of dollars to drop at spas every week.
So, I went and built something.
Shop Purple Umbrella is a woman-founded wellness store curated from Midtown Manhattan, offering cozy essentials, yoga accessories, luxury candles and self care gifts for women living real lives on real schedules. Not a prescription. Not a before and after. Just thoughtfully chosen things that make your everyday feel a little more like yours.
We don't chase trends. We don't chase perfection.
In a world where women are being bombarded by brands built by men, marketed by men, and packaged to make you feel like you're not enough, we chose to go a different direction. We believe wellness should feel like relief, not pressure. Like permission, not punishment.
Our name comes from the Led Zeppelin song “Livin’ Lovin’ Maid.” Our spirit comes from the same place, the belief that life is meant to be lived fully, offline, on your own terms.
Welcome to Shop Purple Umbrella. We've been waiting for you.