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Offline Routines For An Online World.

Discover curated wellness rituals and cozy essentials at Shop Purple Umbrella

Meet Elizabeth

Meet Elizabeth — the illustrated muse behind Shop Purple Umbrella’s storytelling. She’s inspired by 1970s by rock 'n' roll, New York energy, and pursuing the calm despite the chaos.

Great Gifts

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Why Our Customers Love Us

  • Aziza NY, NY

    I purchased the Sage bundle from Shop Purple Umbrella almost three months ago and it's still getting me through these tough days. The quality is amazing! Thank you! - Aziza :-)



  • Find Sustainable Brands

    Shopping with us you can discover small American businesses dedicated to local communities and sustainability.

  • Our Community

    A growing community of women inspired by style, wellness, and everyday adventur

  • Our Mission

    Inspired by rock n’ roll and classic American style, we curate premier products for the body and soul— headquartered in New York City and curated across the USA.

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What's In A Name?

The name for this business came from the opening lyrics to the Led Zeppelin Livin' Lovin' Maid

"With a purple umbrella and a fifty cent hat"

Under The Umbrella

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  • The World Is Too Much With Us - ShopPurpleUmbrella

    The World Is Too Much With Us

    There was a time when the world didn’t feel so close to our faces. News arrived more slowly. Expectations had edges. There wasn’t constant noise paired with constant tragedy. The...

    The World Is Too Much With Us

    There was a time when the world didn’t feel so close to our faces. News arrived more slowly. Expectations had edges. There wasn’t constant noise paired with constant tragedy. The...

  • Creating a Healthy Space In Real Life - ShopPurpleUmbrella

    Creating a Healthy Space In Real Life

    Online noise is drowning out some of our best moments.Constant scrolling, notifications, and comparison can leave us feeling emotionally empty. In reality, our lives might already be full if we...

    Creating a Healthy Space In Real Life

    Online noise is drowning out some of our best moments.Constant scrolling, notifications, and comparison can leave us feeling emotionally empty. In reality, our lives might already be full if we...

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