Elizabeth is part of the inspiration for Shop Purple Umbrella. She is our illustrated muse and model. She is a trademarked, fictitious character, and at heart, a city soul. She greets the morning with calm and closes the night with a little rock ’n roll.
She is a dreamer who reminds us to seek balance: wellness with edge, beauty with purpose, and to remember to care for ourselves despite the chaos. Every collection we curate is imagined with her in mind — confident, curious, and never stops moving.