Shop Purple Umbrella curates athleisure, loungewear, home gym essentials, and soulful accessories with a modern feminine edge.

Meet Elizabeth

Elizabeth is part of the inspiration for Shop Purple Umbrella. A trademarked fictious character she is at heart a city soul. She greets the morning with calm and closes the night with a little rock ’n roll.
She is a dreamer who reminds us to seek balance: wellness with edge, beauty with purpose, movement with meaning. Every collection we curate is imagined with her in mind — confident, curious, and always in motion.

Great Gifts
  • Aziza NY, NY

    I purchased the Sage bundle from Shop Purple Umbrella almost three months ago and it's still getting me through these tough days. The quality is amazing! Thank you! - Aziza :-)



  • Find Sustainable Brands

    Shopping with us you can discover small American businesses dedicated to local communities and sustainability.

  • Our Community

    A growing community of women inspired by style, wellness, and everyday adventur

  • Our Mission

    Inspired by rock n’ roll and classic American style, we curate premier products for the body and soul— headquartered in New York City and curated across the USA.

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What's In A Name?

The name for this business came from the opening lyrics to the Led Zeppelin Livin' Lovin' Maid

"With a purple umbrella and a fifty cent hat"