Meet Elizabeth
Elizabeth is part of the inspiration for Shop Purple Umbrella. A trademarked fictious character she is at heart a city soul. She greets the morning with calm and closes the night with a little rock ’n roll.
She is a dreamer who reminds us to seek balance: wellness with edge, beauty with purpose, movement with meaning. Every collection we curate is imagined with her in mind — confident, curious, and always in motion.
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Create Your Wellness Space
Turn your home into your sanctuary—one feel-good piece at a time.Your home...
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Yoga & Pilates
Move how you want, in pieces that breathe with you.Flow through your...
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Great Gifts
Soulful little somethings they’ll actually use (and love).Looking for the perfect pick-me-up...
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Comfy Clothes
Chill, stretch, or step out—comfort never looked so good.Soft, stylish, and made...
Why Our Customers Love Us
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Aziza NY, NY
I purchased the Sage bundle from Shop Purple Umbrella almost three months ago and it's still getting me through these tough days. The quality is amazing! Thank you! - Aziza :-)
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Find Sustainable Brands
Shopping with us you can discover small American businesses dedicated to local communities and sustainability.
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Our Community
A growing community of women inspired by style, wellness, and everyday adventur
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Our Mission
Inspired by rock n’ roll and classic American style, we curate premier products for the body and soul— headquartered in New York City and curated across the USA.
