Shop Purple Umbrella curates athleisure, home fitness finds, and soulful accessories with edge.

We’re here for women balancing careers, kids, and chaos—who still crave discovery and self-expression.

  • Liz, NJ

    Impeccable taste. Fast delivery. Subtle, classic, and unique style.

  • Find Sustainable Brands

    Shopping with us you can discover small American businesses dedicated to local communities and sustainability.

  • Our Community

    A growing community of women inspired by style, wellness, and everyday adventur

  • Our Mission

    Inspired by rock n’ roll and classic American style, we curate premier products for the body and soul— headquartered in New York City and curated across the USA.

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What's In A Name?

The name for this business came from the opening lyrics to the Led Zeppelin Livin' Lovin' Maid

"With a purple umbrella and a fifty cent hat"