Shop Purple Umbrella curates athleisure, loungewear, home gym essentials, and soulful accessories for women who crave comfort with a modern, feminine edge.

Meet Elizabeth

Meet Elizabeth — the illustrated muse behind Shop Purple Umbrella’s storytelling. She’s inspired by 1970s by rock 'n' roll, New York energy, and pursuing the calm despite the chaos.

Great Gifts

Shop Our Collections

View all
1 4

Why Our Customers Love Us

  • Aziza NY, NY

    I purchased the Sage bundle from Shop Purple Umbrella almost three months ago and it's still getting me through these tough days. The quality is amazing! Thank you! - Aziza :-)



  • Find Sustainable Brands

    Shopping with us you can discover small American businesses dedicated to local communities and sustainability.

  • Our Community

    A growing community of women inspired by style, wellness, and everyday adventur

  • Our Mission

    Inspired by rock n’ roll and classic American style, we curate premier products for the body and soul— headquartered in New York City and curated across the USA.

1 4

What's In A Name?

The name for this business came from the opening lyrics to the Led Zeppelin Livin' Lovin' Maid

"With a purple umbrella and a fifty cent hat"

Under The Umbrella

1 2