Shop Purple Umbrella curates athleisure, loungewear, home gym essentials, and soulful accessories for women who crave comfort with a modern, feminine edge.

Start With A Journal. Create A Ritual.

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Meet Elizabeth

Meet Elizabeth — the illustrated muse behind Shop Purple Umbrella’s storytelling. She’s inspired by 1970s by rock 'n' roll, New York energy, and pursuing the calm despite the chaos.

Great Gifts

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Why Our Customers Love Us

  • Aziza NY, NY

    I purchased the Sage bundle from Shop Purple Umbrella almost three months ago and it's still getting me through these tough days. The quality is amazing! Thank you! - Aziza :-)



  • Find Sustainable Brands

    Shopping with us you can discover small American businesses dedicated to local communities and sustainability.

  • Our Community

    A growing community of women inspired by style, wellness, and everyday adventur

  • Our Mission

    Inspired by rock n’ roll and classic American style, we curate premier products for the body and soul— headquartered in New York City and curated across the USA.

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What's In A Name?

The name for this business came from the opening lyrics to the Led Zeppelin Livin' Lovin' Maid

"With a purple umbrella and a fifty cent hat"

Under The Umbrella

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