About Us

Shop Purple Umbrella is a new curated destination for women's fitness. Our business has the heart of an athlete and wants to meet each customer where they are in their health journey and make sure they do the most important thing -- just stay moving. Similarly, our business has the rebellious soul of a rock 'n' roller and even the name of our business comes from the Led Zeppelin song Livin' Lovin' Maid. (Love some Jimmy Page.) We know that to succeed in meeting goals as woman in today's ever-changing world you have to be part athlete and part rebel at times, and we believe each one of our customers is a bit of each in different ratios. We are so glad you found us. Please have a great time browsing products for your body and soul as we hard at work searching every edge of the internet to bring you the best new finds.